What is the shoonya campaign for?
It is an initiative to promote zero-pollution delivery vehicles by working with consumers and the industry. The campaign aims to accelerate the adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery. Electric Deliveries: The campaign aims to accelerate adoption of Electric Vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery.
In which year was the Shoonya Zero pollution campaign launched?
In September 2021, NITI Aayog, with the support of Rocky Mountain Institute (RMI) launched Shoonya which is an initiative to promote zero-pollution delivery vehicles by working with consumers and industry. NITI Aayog, with Rocky Mountain Institute (RMI) and RMI India’s support, on September 15, 2021, launched the Shoonya Campaign.Shoonya, a national electric mobility campaign in India by NITI Aayog and RMI, just turned 4!
What is the central theme of the recently launched Shoonya campaign?
The shoonya campaign aims to improve air quality across indian cities by eliminating toxic tailpipe emissions and driving ev adoption. Consumer awareness drive the campaign seeks to build awareness and demand for zero-pollution rides and deliveries among consumers, solidifying shoonya as a slogan across every household in india.
What is the concept of Shoonya?
Shunya’ is a Sanskrit word meaning ‘zero’, ’empty’ or ‘void’. It is derived from the root meaning hellow. It is the root word for the term ‘sunyata’, which means “emptiness” or “nothingness”. Shunya is related to the ideas of samadhi, amaratwa, turya and brahman. Shoonya as a word could be translated as “emptiness,” though the English word “emptiness” does not do justice to Shoonya. Emptiness is a sort of negative word – it suggests an absence of something that was supposed to be there. Shoonya is not an absence – it is a limitless presence.Shoonya is literally zero in the Indian numbering system, the place from which all things begin. It is also a term in Buddhist thought, usually translated as emptiness or nothingness. In Sanskrit, one of its primary meanings is empty space or void.