What is the Shoonya campaign for?
It is an initiative to promote zero-pollution delivery vehicles by working with consumers and the industry. The campaign aims to accelerate the adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery. The “Shoonya – Zero Pollution Mobility” campaign aims to improve air quality in India byaccelerating the deployment of electric vehicles (EVs) for ride-hailing and delivery services. The campaign is administered by NITI Aayog and has over 130 corporate partners.
What is the meaning of Shoonya campaign?
Shoonya, meaning “zero” in Sanskrit language, implies the beginning and origination of possibilities. Inspired by this connotation, the Shoonya campaign plans to revolutionise the transport sector with a radical and urgent transition to zero-emission vehicles. Consumer Awareness Drive The campaign seeks to build awareness and demand for zero-pollution rides and deliveries among consumers, solidifying Shoonya as a slogan across every household in India.
What does Shoonya do?
The state of shoonya also known as nirvana, freedom from the bondage of life and mind. This freedom is the purpose of Buddhist meditation – teaching the state of nirvana where the activity of mind, intellect and emotions comes to a total standstill. In Yoga, we use shoonya meditation as a step from dharana to dhyana. Shakti Chalana Kriya is a set of powerful, purifying practices that enhance the flow of one’s vital energy. Shoonya Meditation is an effortless process of conscious non-doing. Together, these practices stimulate the release of physical, mental and emotional blocks and lead to a deep sense of inner wellbeing.
What is the concept of Shoonya?
Shunya’ is a Sanskrit word meaning ‘zero’, ’empty’ or ‘void’. It is derived from the root meaning hellow. It is the root word for the term ‘sunyata’, which means “emptiness” or “nothingness”. Shunya is related to the ideas of samadhi, amaratwa, turya and brahman. In Indian philosophy, shunya holds deep metaphysical significance. It’s often used to represent the concept of emptiness or voidness, signifying the transient and impermanent nature of existence. The concept of “shunyata” (emptiness) is central to understanding the nature of reality and achieving enlightenment.
When was the Shoonya campaign launched?
NITI Aayog, with Rocky Mountain Institute (RMI) and RMI India’s support, on September 15, 2021, launched the Shoonya Campaign. In September 2021, NITI Aayog, with the support of Rocky Mountain Institute (RMI) launched Shoonya which is an initiative to promote zero-pollution delivery vehicles by working with consumers and industry.