Is Ford launching a new $30000 electric pickup truck in 2027?
Ford plans to launch a mid-size electric pickup around 2027 with a starting price near $30,000, signaling a push into more affordable EV segments. The next-generation platform is designed to support multiple lower-cost electric vehicles, emphasizing efficiency over large battery packs. Ford is considering discontinuing its electric F‑150 Lightning after racking up roughly $13 billion in EV losses since 2023, reflecting broader industry headwinds for large electric pickups as demand cools, costs remain high, and incentives fade.