Is Avinya Tata a luxury vehicle?
By the end of 2026, Tata Motors will introduce Avinya, a new luxury electric vehicle (EV) brand. Avinya, Tata’s entry into the premium EV market, will function as a distinct brand with specialised showrooms. Tata Avinya is a concept electric SUV designed and developed by Indian automaker Tata Passenger Electric Mobility Limited (TPEML). It was unveiled on 29 April 2022 in Mumbai.The Avinya X has an SUV-coupe body style while the older Avinya concept is more of a crossover. The Tata Avinya concept was recently showcased at the Auto Expo 2025, this time with added suffix, ‘X’ to its name.