What is the shoonya campaign under NITI Aayog?
NITI Aayog’s Shoonya initiative is administered in partnership with leading industry players. The goal of the campaign is to raise awareness about EVs among consumers and recognise industry efforts through an integrated combination of corporate branding, impact assessment and consumer awareness. Shoonya, a national electric mobility campaign in India by NITI Aayog and RMI, just turned 4!
What is the meaning of Shoonya campaign?
Shoonya, meaning “zero” in Sanskrit language, implies the beginning and origination of possibilities. Inspired by this connotation, the Shoonya campaign plans to revolutionise the transport sector with a radical and urgent transition to zero-emission vehicles. Shoonya as a word could be translated as “emptiness,” though the English word “emptiness” does not do justice to Shoonya. Emptiness is a sort of negative word – it suggests an absence of something that was supposed to be there. Shoonya is not an absence – it is a limitless presence.Shoonya is a state of emptiness. It is a state of mind where there are no thoughts, no feelings, and no attachments. It is a state of pure awareness, bliss, love, and happiness. Buddhists use Shoonya as a synonym for the ultimate stage of meditation.
What is the focus area of Shoonya campaign?
The Shoonya campaign aims to improve air quality in India by accelerating the deployment of electric vehicles (EVs) for ride hailing and deliveries. It is an initiative to promote zero-pollution delivery vehicles by working with consumers and the industry. The campaign aims to accelerate the adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery.