What is a real life example of consumer awareness?
For instance, if a person buys a phone that stops working within a few days, they should know they have the right to return it or get a replacement. This knowledge comes from consumer awareness. In India, consumer awareness has increased due to education, government programs, and consumer awareness campaigns. In 2025, National Consumer Day is guided by the theme “Efficient and Speedy Disposal through Digital Justice”. The theme reflects India’s growing emphasis on technology-enabled consumer grievance redressal systems that ensure accessibility, transparency and faster outcomes.