What happened to Dyson’s electric car?
So, what killed off the project? Well, trying to design and build a car from the ground up without borrowing parts from other manufacturers is a very expensive exercise. And, even with the hefty price tag, Dyson eventually realised that the car was not going to be commercially viable. They had run the numbers, and realised the investment required to bring the Dyson electric car to reality was more than had been budgeted. Dyson had lost its competitive edge in a world where larger car manufacturers were ploughing billions into their own vehicles. Dyson couldn’t afford to compete.
Is Dyson making an electric car?
The electric car was due to be launched onto the market in 2021. Dyson added that “this is not a product failure, or a failure of the team – their achievements have been immense given the enormity and complexity of the project. Before the project was axed, Dyson’s car division employed around 500 people in the UK. So, what killed off the project? Well, trying to design and build a car from the ground up without borrowing parts from other manufacturers is a very expensive exercise. And, even with the hefty price tag, Dyson eventually realised that the car was not going to be commercially viable.