What was the 2023 color of the year?
Welcome To The Magentaverse Pantone’s Colour of The Year 2023, Viva Magenta 18-1750, vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. The Pantone Color Institute named Viva Magenta as its official color of the year for 2023 for its joyous yet powerful nature. A red with subtle notes of purple, magenta flawlessly complements many different color palettes from those on the richer, jewel-tone side of the spectrum to even a lighter, earthy palette.