Is CUPRA considered a luxury car?
If Cupra launches a sports car, it would also likely be pitched below the upcoming electric Porsche 718 successor within the Volkswagen Group, with Mr Griffiths making clear Cupra is not a premium or luxury brand. Watch Out for Common Electrical Issues SEAT and CUPRA vehicles are equipped with advanced electrical systems, which are prone to glitches and faults if not properly maintained. Electrical issues can range from problems with the battery, alternator, or wiring to malfunctioning sensors.Cupra has been affected by the same issues with the wider Volkswagen Group when it comes to its cars, mainly concerning electrical issues and faults with the infotainment system.
Is CUPRA a luxury vehicle?
As an iconic Spanish sports car brand, CUPRA is famous for sleek luxury SUVs and hatchbacks. Cupra as a brand finished in 13th place out of 30 car makers in the 2025 What Car? Reliability Survey. That puts it above Volkswagen and Audi, but below BMW and Mini.The Spanish performance brand was originally meant to hit American shores by 2030. Bad news, everyone: The Volkswagen Group’s Spanish performance brand Cupra was planning on hitting the United Stated market in 2030, but as of Tuesday, that’s no longer the case.Our name can be traced back to our triumphant origins in motorsport – a fusion of ‘cup’ and ‘racing’. We design and engineer our cars in barcelona, spain, where the cupra car brand was founded. We are also proud members of the volkswagen group.
Do CUPRA use VW engines?
Engines and driving Cupra and SEAT both have access to the same VW Group engines. Often, Cupra cars come with the more powerful engine options, whereas SEAT cars are more likely to feature lower-powered, smaller engines. Cupra is part of SEAT, which itself is owned by the Volkswagen Group.
Why is CUPRA so expensive?
CUPRA’s cars are designed to be sportier, so have more powerful engine and motor options plus more aggressive body styling. They’re also generally more expensive than their SEAT counterparts, so while you may benefit from higher-quality materials and more technology, ask yourself whether this is important to you. About Cupra UAE As SEAT’s premium sporty sub-brand, CUPRA currently offers 2 thrilling models in Dubai and Abu Dhabi, starting from AED 180,000. The lineup features the CUPRA Ateca (from AED 180,000) and the all-electric CUPRA Born (price to be announced), catering to both combustion enthusiasts and EV adopters.